Justin Trudeau promised to stop junk food companies from marketing to kids

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The Prime Minister needs to make good on his pledge before time runs out

On Nov. 12, 2015, newly minted Prime Minister Justin Trudeau wrote ato his new minister of health, Jane Philpott, outlining what he expected her to achieve.

If long-promised regulations to limit the marketing of unhealthy food and beverages to children in Canada are not presented before the end of June , there is a very real risk they will not be enacted before the coming federal election, which is next year . This seemingly high-priority item on the mandate letter could remain unfulfilled for many more years to come.

Others who were teenagers back in the summer of 2015 are now in their 20s, and some may already have children of their own. Without prompt government action, parents with young kids will continue to face the challenges of seeing their children deluged with the same marketing for unhealthy food and beverages that they experienced.

 

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