The next entertainment industry strike could be over AI and video games

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The next entertainment industry strike could be over AI and video games
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Sam Altman, the CEO of OpenAI, and Brian Chesky, Airbnb's CEO, discussed the future of artificial intelligence in an interview at the Aspen Ideas Festival. NBC News' Lester Holt reports.

For more than a year and a half, leaders of Hollywood’s actors union have been negotiating with video game companies over a new contract that covers the performers who bring their titles to life.

“Having those roles gives you the trust in yourself to take a bigger role,” he said. “And if one doesn’t have access to NPC roles, telling a small part of a story... you’re going to have no confidence leading something.” The last interactive contract, negotiated in 2017, did not provide protections around AI. The agreement covers more than 2,500 “off-camera performers, on-camera performers, stunt coordinators, singers, dancers, puppeteers, and background performers,” according to the union.

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