Sports fans look to save in growing streaming market

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As more Canadians ditch cable and satellite TV subscriptions, streaming services have moved in to grab a piece of the action on sports, where viewers have shown they are willing to pay for live coverage.

Toronto Maple Leafs' goaltender Joseph Woll makes as save as Boston Bruins' Brad Marchand and Charlie Coyle look for a rebound during third period action in Game 6 of an NHL hockey Stanley Cup first-round playoff series in Toronto on Thursday, May 2, 2024. THE CANADIAN PRESS/Frank GunnFor most of his life, Adam Holmes never had to worry about where to find his beloved Toronto Maple Leafs on television.

Holmes, who lives in Sudbury, Ont., found a workaround to get a small taste of his Leafs fix — tuning into CBC Gem on Saturday nights when it airs Hockey Night infor free. Then, when the Stanley Cup playoffs began, he decided to purchase a monthly subscription to Sportsnet Plus, allowing him to stream every NHL post-season game, along with action from other leagues.

He said Canadian sports fans had a "streaming wake-up call" in 2017 when U.K.

"Although they're still trying to stay in the game and try to maintain their pieces of the pie, obviously, we see new players like Apple TV, Amazon Prime, and DAZN ... coming in to really further diversify — and in some cases, even potentially threaten — legacy media companies as well." But it also comes with drawbacks for many consumers, such as the inability to watch all the sports they crave at an affordable price. He said that leaves sports fans with some tough decisions "in terms of what they can watch and what they might have to give up."

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