Luxe Organix has distinguished itself as a trailblazer in the Philippine skincare industry since its launch in 2004. The brand has consistently delivered innovative products, including becoming the first local brand to introduce soothing gels in the Philippines. This pioneering spirit is driven by the vision and leadership of Eugene Yap, the CEO of Luxe Organix. He’s a graduate of Business Management with a major in Computer Application from De La Salle College of Saint Benilde.
Yap’s introduction of the first face mask to the Philippine market was groundbreaking, though it faced initial resistance. Many customers were unfamiliar with how to use face masks, leading to high return rates. “Customers at Watsons would ask how to use it,” Yap recalls. Despite these early setbacks, his commitment to solving this market gap with affordable, high-quality skincare products paid off.
Key Takeaway: Invest in creating and nurturing your own brand to build a sustainable and recognizable business that you fully control. For Eugene Yap, customer service is not just about selling products; it’s about cultivating lasting relationships with customers. Luxe Organix places a high priority on customer feedback and quickly addresses any issues with product quality. If a product arrives damaged, the company promptly replaces it, often including additional items for the customer to try.