The two hotels at Chelsea's home ground will be rebranded lyf Stamford Bridge London in the second half of 2025 as part of Ascott's multi-year deal with the Premier League club. SINGAPORE: The CapitaLand subsidiary Ascott Limited on Monday announced a multi-year sponsorship deal with English Premier League football club Chelsea.
"Leveraging Chelsea’s strong following as one of the world’s 10 most popular football clubs, Ascott aims to introduce its extensive portfolio of hospitality brands and properties around the globe to a new catchment of guests," said the company. "The Ascott brand will also be displayed at Stamford Bridge for both Men’s and Women’s matches, as well as across Chelsea’s social and digital channels with engaging content for fans to enjoy," said the hospitality company.
She noted that the partnership would provide"unparalleled opportunities" for Ascott to"curate memorable fan engagement activities, exclusive offers for Chelsea supporters, and bespoke stay experiences at Ascott properties for fans".