By all accounts, Tesla is still the go-to electric vehicle brand worldwide. But as new data shows, its position as kingpin is slipping — almost certainly in part because the toxic antics of CEO Elon Musk
In California, the largest car market in the country and where the automaker once called home, registration of Tesla vehicles dropped a precipitous 24 percent between April and June — the third straight quarter that sales have fallen in the state,from the California New Car Dealers Association , which suggested that "Tesla's allure seems to be wearing off" with buyers in the state.
Zooming out, sales from the first quarter show that Tesla's share of the battery EV market has dropped by 6.4 percent from last year — a "significant" loss, the report found.For better or worse, Tesla's allure is inextricable from Musk's, whose popularity was once a boon to the brand.