Apple's market share has been shrinking in China, down to 14% in second quarter compared with 15% in the first quarter and 16% a year earlier.
Localization of Apple's Intelligence services in mainland China will be an important move in the next 12 months, Canalys said, as Chinese brands are aggressively incorporating generative AI into their products. "It is the first quarter in history that domestic vendors dominate all the top five positions," said Lucas Zhong, research analyst at Canalys."Chinese vendors' strategies for high-end products and their deep collaboration with local supply chains are starting to pay off in hardware and software features. Honor's latest Magic V3, which leverages GenAI, has significantly enhanced the user experience of foldable devices," Zhong added.
Localization of Apple Intelligence services in China will be an important move in the next 12 months, Canalys said, as Chinese brands are aggressively incorporating generative AI into their products.From April to June, Vivo reclaimed the top spot with 19% market share and 13.1 million units shipped – driven by strong offline and online sales during the "618" e-commerce festival.