Policymakers will best serve the public interest by avoiding the penchant for overregulating and increasing the cost of doing business for entrepreneurs.The rise of social media has significantly changed how brick and mortar stores like mine operate. Yet while much has changed, at its core many things are still the same. Take, for instance, hair salons.
Amid all this, we see a growing backlash against technology companies — “techlash” — that could set many of us back significantly. There’s a real need for a national privacy law, yet that’s overshadowed by how inconsistent this bill is. It’s clear small businesses were not kept in mind when this legislation was drafted.
As policymakers consider ways to address concerns around privacy protections of personal data and market concentration of the large tech platforms, there is a critical need to muster up some human intelligence to craft a more nuanced, smart policy on digital advertising.