Elon Musk's X has launched legal action against a string of companies after they stopped advertising on the social network. The tech giant, formerly known as Twitter, alleges the firms unlawfully conspired to boycott the site and caused it to lose 'billions of dollars' in revenue. The lawsuit was filed in Texas against the World Federation of Advertisers and member companies British multinational Unilever, food giant Mars, CVS Health and Danish renewable energy company Orsted.
The scheme was launched in 2019 to 'help the industry address the challenge of illegal or harmful content on digital media platforms and its monetisation via advertising'. Read more from Sky News:Airline's environmental ad bannedGlobal markets rebound after plungeDomino's cuts average pizza delivery time X is seeking unspecified damages, as well as a court order against any continued efforts to conspire to withhold advertising spending.