'I started my business with a loan from my nan. Now it's set to make £65million'

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Hair And Beauty News

Women,Women,Tiktok

Paige Louise Williams credits TikTok for helping her business grow.

An entrepreneur who started her business with money given to her by her gran has lifted the lid on building her brand up to be a £65million empire.

It all started when Paige dropped out of college where she was studying to become a children's social worker. Knowing it wasn't the right career path for her, she went on to become a MAC makeup artist and worked behind the counter at Selfridges. Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today.No one will be able to see who is signed up and no one can send messages except the Daily Record team.If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'.

Paige, who still lives in Manchester, explained: "We went to an old antiques shop and gold spray-painted everything. Everything was second-hand. We did an opening party and put Lambrini into really nice flutes – not many people turned up." Now known as Rumour Base, inspired by a popular discontinued product from another company. She added: "We realised there was a gap in the market. We didn't have this product anymore and there wasn't anywhere selling an ultra-white base in the UK.

The P.Louise brand went from strength-to-strength and now achieves sales through a wide range of beauty products - including skincare - thanks to its popularity on TikTok.

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