Sara Blakely, the creator of shapewear brand Spanx, is getting into the shoe industry. She is introducting a new brand called Sneex, according to Axios and other reports. The business executive hinted in a handful of social media posts over the past week that she had a new product poised to make its official debut on Tuesday. Sneex said on its website that it focuses on a "luxury hybrid stiletto" that blends together sneakers and high heels.
They aim to address "all of our major pain points in high heels," according to Blakely. "Sneex are made at an artisanal manufacturer in Spain who handcrafts each pair of shoes," the brand also said on its website. "A single pair of Sneex takes an average of four hours to make." Sneex comes nearly three years after the 2021 deal between Spanx and Blackstone for the investment company to acquire a majority stake in the shapewear brand that Blakely started in 2000.