. " The Quora post includes a screenshot of the response from a member of the Amazon customer service team which reads, "Jeff Bezos received your email and has asked me to reply on his behalf." Business Insider also identified "Amazon measures countless aspects of its business with data, which is important, says Bezos. But it doesn't tell the whole story."It's very interesting because we have tons of metrics.
But, "the thing I have noticed is that when the anecdotes and the data disagree, the anecdotes are usually right. There is something wrong with the way that you are measuring it," says Bezos. "You do need the data, but then you need to check that data with your intuition and your instincts. And you need to teach that to all the senior executives and junior executives, too," the billionaire founder says.