Google defended its advertising technology businesses in the court of public opinion on Sunday, just as its attorneys prepared similar arguments against US antitrust allegations now being heard in a Virginia courtroom.in January, claiming the megacorporation has unlawfully monopolized the advertising technology market. The lawsuit differs from the government search advertising litigation that Google.
As the trial commenced way, Lee-Anne Mulholland, Google VP of regulatory affairs, insisted that the advertising kraken faces plenty of competition. "The DOJ here is bringing three separate monopolization claims," said Wiley."They are arguing that Google monopolized advertiser ad networks. And then the second one is publisher ad servers. And the third one being the ad exchanges."