The last time I interviewed Bobbi Brown was almost two decades ago. The make-up artist-turned-beauty mogul was still leading the eponymous brand she had founded in 1991, and had sold to Estée Lauder reportedly for $75mn. It was hitting $1bn in annual sales. During the 20 minutes I had with her at a London hotel, jugs of cucumber-infused water were brought to the table – Brown’s tip for a skin-hydration boost that I replicated at home for a while.
But for photography, you have to be a little careful because it catches the light.” Its success is unarguable however. Now available in 13 shades , it currently accounts for around 30 per cent of brand sales according to Plofker, who estimates they’ll sell more than a million this year. Other categories are creeping up behind, particularly What The Foundation , a tinted moisture balm in 16 shades. “We definitely feel better about having two hero products than one,” says Plofker.