Why the luxury watch market now reaches new demos

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The price of the collectibles depends on several factors, including rarity, brand name and quality

If it feels like everyone in your orbit is talking about luxury watches — like the Bulgari Serpenti or the latest Cartier Panthère — it’s probably because they are.

“That’s helped showcase the way watches are actually worn outside of the bubble of the very niche collecting community,” Ms. Wallner adds. “Right now, we’re seeing a bit of a downward trend,” Mr. Cichello says. “A lot of people are selling big time.”It also means more consumers are turning to vintage watches and pursuing the second-hand market, which Mr. Wallner says has been growing in recent years.

“The only thing really driving is the market and people saying, ‘This is what’s hot right now,’” Mr. Cichello says. “It’s not the brands themselves that are doing anything special to make one watch worth more than the other. The more the market is interested in it, the more the actual investment of the watch goes up.”

 

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