A smartphone company you’ve never heard rose to fame by being the opposite of Apple and Samsung. Now it looks like that might be starting to change.

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A smartphone company you’ve never heard of rose to fame by being the opposite of Apple and Samsung. Now it looks like that might be starting to change.

suggesting it did not get its latest OnePlus 7 Pro smartphone IP-certified because waterproof ratings make smartphones more expensive. That begs the question as to whether or not the company chose swanky marketing over what's best for the consumer.

OnePlus' smartphones are still notably cheaper than those of the competition, particularly phones made by Apple and Samsung. But that gap is slowly closing asacross the industry in recent years. The OnePlus 7 Pro, which was well-received by critics and boasts top-notch specs like a triple-rear camera and an edge-to-edge screen with a faster refresh rate than average, starts at $670.

That makes it just $80 cheaper than Apple's iPhone XR and Samsung's Galaxy S10e, whereas its older phones undercut Apple's and Samsung's flagships by hundreds of dollars. The OnePlus 7 Pro is still an excellent value compared to those rivals, but the phone's launch comes as Google is pushing its aggressively-pricedOnePlus continues to deliver on its core promise of providing premium smartphone features without making consumers pay nosebleed prices.

 

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