Ryan Reynolds speaks onstage during the Fast Company Innovation Festival 2024 at BMCC Tribeca PAC on September 17, 2024 in New York City.' storytelling abilities aren't just a quirky element of his public persona — they're the bedrock foundation of his success across multiple industries, he says.
Multiple of Reynolds' posts went viral, and "Deadpool" grossed $782.6 million in box office sales against a $58 million budget, , and up to $275 million more in potential future payments, by beverage giant Diageo in 2020. Reynolds retained an ownership stake in the deal, according to the announcement, and Maximum Effort went on to sign big-name clients like Match.com and Kraft Heinz.Good storytelling is a crucial workplace skill in nearly every job or industry, Stanford University lecturer and communication expert Matt Abrahams tells CNBC Make It.
"The biggest mistake people make in their communication is they don't focus on the needs of the audience," says Abrahams. "Attention is the most precious commodity we have in the world today. If I'm not tailoring my message to you, you're not going to pay attention to it."