Perelel is a women’s health company, founded by Victoria Thain Gioia, Alex Taylor and Dr. Banafsheh Bayati in 2018, that offersfor. Loom, founded by Erica Chidi and Quinn Lundberg in 2017, is a women’s health educational platform, valued at $20 million according to the company, that spans reproductive health, sexual wellness and parenting.
“Some of my best births were with Dr. Bayati being one of the most progressive, empathic OBs in L.A. and so I remember when Perelel was starting off, and I saw that that connection was happening, I was like, ‘It’s really wonderful to see a nutraceuticals company partner with an OB right from jump,” said Chidi.“My core thesis in terms of who the partner would be, would be someone with either more clinical acuity or more consumer acuity, and Perelel has both,” she said.
According to Thain Gioia, what Chidi had already built with Loom was also aligned with what Perelel has been building out with its own educational platform.