Firefly eyes more flights between Singapore and Malaysia in bid to recapture market share

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SINGAPORE: Firefly is aiming to connect Singapore with more destinations in Malaysia as the turboprop airline works to expand flights from Seletar ...

SINGAPORE: Firefly is aiming to connect Singapore with more destinations in Malaysia as the turboprop airline works to expand flights from Seletar Airport.

Before the suspension, Firefly had offered 20 flights daily between Singapore and the Malaysian cities of Subang, Ipoh and Kuantan.The flights would have to be mounted in the morning due to the largely leisure-focused demographics of passengers, Mr See explained.Mr See said that Firefly is treating Seletar as an entirely new route, despite having operated previously to Changi. As such, its main focus is on building awareness about Seletar.

For these reasons, passenger loads were initially at 30 per cent on this route. But Mr See said Firefly is now seeing an average of 3 per cent to 4 per cent increment a week. At present, its Subang-Seletar passenger loads are between “high 40s and low 50s ”. While he declined to provide specific financial figures, Mr See said that the carrier’s service “really affected close 20 to 25 per cent of its production”.

He noted that the ATR turboprop aircraft, which Firefly operates, would typically have a ulitisation rate of 8.5 hours a day. However, during the suspension, that figure dropped to between six and 6.5 hours daily.Mr See also said that Firefly has no plans yet on whether it would install GPS equipment on its aircraft for GPS-based procedures that would replace the Instrument Landing System procedures that Singapore withdrew last month.

 

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You guys know this is a screenshot from Flight Simulator, right? If you want a picture of a real Firefly jet with no copyright, you can have mine :P

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