How your company can use AI to improve customer experiences

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Customer Experiences News

AI,Deon Stroebel,LSD Open

artificial intelligence has moved from a buzzword to a transformative technology that drives innovation, efficiency and competitive advantage.

From automating routine processes to extracting insights from vast datasets, AI plays a key role in shaping how organisations operate in a digital-first economy. And as AI adoption accelerates, businesses are exploring advanced techniques liketo optimise operations further and provide superior customer experiences.

AI also supports predictive analytics, enabling organisations to forecast trends, detect anomalies and respond proactively to changing market conditions. This results in better resource allocation, optimised workflows and reduced operational costs. This dual-action process ensures that AI agents deliver highly relevant and up-to-date information, improving the quality of results. For anyone in the customer service industry, this will become an essential part of delivering the best possible contextual experiences for each customer and situation.An AI model designed to search through a large database and pull the most relevant data based on a user’s query.

By facilitating more precise, context-aware AI interactions, RAG reduces errors in automated processes, increases the value of AI-driven customer support and boosts employee productivity.Fine-tuning involves taking a pre-trained AI model and customising it to specific enterprise needs by training it further on specialised datasets. This process allows AI agents to perform more accurately in a specific domain, such as healthcare, banking or customer service.

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