Opinion | A German Company Cashes In on Emoji Manipulation

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Opinion: A German company, the Emoji Co. GmbH, claims it owns the word “emoji.”Now it’s cashing in on trademarks in every profitable merchandise category

Here’s something you may like, even love, if it doesn’t make you angry or sad. A German company, the Emoji Co. GmbH, claims it owns the word “emoji.” Since 2013 the firm has filed hundreds of applications for “Emoji” as a trademark in every profitable merchandise category in the U.S. trademark registry.

When Sony Pictures Animation wanted to make “The Emoji Movie” in 2016, its trademark applications were all rejected because the Emoji Co. had beaten it to the punch. As far as trademark law is concerned, the word Emoji is like...

 

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The Japanese basically invented the modern emoji used in smart devices and computers.

Emoji is a Japanese word.

Good for them

Always thought it was a dumb name anyway.

Oh nice. Another Acacia situation. 😤

The word 'emoji' comes from the romanization of the Japanese word 絵文字 (which means picture character). Crazy that a Japanese company had to pay a German one to use a literal Japanese word 🤔

Who else saw this photo and thought of lsd

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