Czech Republic student, 19-year-old Denisa Lacinova and Irish student, 22-year-old Harry Odife, are pictured through the monitor of a camera in the media room at the South East Technological University in Carlow, eastern Ireland, on Sep 24, 2024, where a new course has started in Content Creation and Social Media. CARLOW, Ireland: It's a job that didn't exist until recently but becoming an influencer is an ever more popular career path among Gen-Z youth in the modern era of social media.
"It got amazing traction, we could see the appetite for more, so we broadened it to degree level," said McCormick, a former television producer and director. "My friends tell me I talk a lot so I thought I might as well make money out of it and try this course," Harry Odife, 22, told AFP in the campus TV studio during a roleplay exercise.
Surveys consistently show that most Gen-Z youths - those born between 1997 and 2012 - would consider a job as a vlogger, YouTuber or professional streamer. Another student, keen equestrian Marta Hughes Bravo, said horse stud farms now seek staff who are social media-savvy.