a historic home of bodybuilding legends. The gym, known for its no-nonsense environment and hardcore fitness ethos, felt like the perfect place to get to know the man responsible for such a significant shift in the cannabis world. Despite his busy schedule, Adam makes time to stay fit—his 6-foot frame is lean but muscular, and it's clear he takes his workouts seriously. When we hit the gym floor, I let him choose the workout.
Adam recalls a story about Mike being reluctant to speak for a major sponsor, a moment that revealed Mike’s genuine connection with his audience. “It’s tough because some days he just doesn’t want to,” Adam explains. “But when he does, it’s always because he feels like he has something real to offer his fans.” This authenticity is a big part of what has made Tyson 2.0 so successful. It’s not just about selling a product; it’s about creating a brand that people trust and believe in.
1. Hammer Strength Chest Press: 7 sets, starting with ascending weight and descending reps. We began with one plate per side for 30 reps, moved to two plates for 15 reps, and worked our way up to three plates. After maxing out, we descended back down, finishing with one plate per side for burnout. 4. Cable Chest Flys: 3 sets of 30 reps, allowing for a deep stretch and contraction to hit the chest from a different angle.