Formed by siblings Dan, Gee and Rachel Atherton, the world's leading MTB family, Machynlleth-based Atherton Bikes received the Technology & Innovation Award, sponsored by Aberystwyth University, at the Powys Business Awards held at Dering Lines, Brecon.
“Our bikes are already sold in 33 countries and we have big ambitions to become a global player. The business started here in Powys and it’s good to be able to support Machynlleth and surrounding area in terms of employment.” Throughout their careers, the Athertons were frustrated that, even at the top level of the sport, bike frames were seldom a perfect fit, which is essential for optimised performance. Their feedback from races took years to convert into their bikes.
Cutting edge technologies include additive manufacturing and 3d printing of titanium lugs which are bonded to straight carbon tubes. All bikes are printed to order so stock holding is zero and waste drastically reduced.