Ray-liable Hadley’s exit a defining moment for Nine’s radio business

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Ray-liable Hadley’s exit a defining moment for Nine’s radio business
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The radio veteran delivered 160 consecutive survey wins in the crucial morning slot for Nine and will be difficult to replace.

That’s no small challenge when you consider the 2GB presenter, who announced on Thursday he was stepping down, is its most consistent and reliable asset, delivering 160 consecutive survey wins in the crucial Sydney morning slot.Kate Geraghty

A more commercially palatable Ben Fordham was an easy choice to replace Jones after a decade in the drive slot familiarising himself with the station’s audience and consistently topping the ratings.host Chris O’Keefe just two years into his efforts to revive that time slot. Hadley addressed the cultural review when it was released, saying he believed he knew some of the perpetrators. He said he was an example of how people could change their behaviour at work and that 10 years earlier he’d decided his “rather robust” way of dealing with some matters had to change.Nine’s radio division, which also owns 3AW in Melbourne, 6PR in Perth and 4BC in Brisbane, has high-profile talent and influence but is now a small part of the larger business.

Macquarie Media was an attractive asset when Nine took a majority stake in 2018, part of the Fairfax merger that tookJust three years earlier, veteran ad-man John Singleton’s Macquarie Radio Network had merged with Fairfax Radio to create a national talkback entity housing 3AW and 2GB with headline talent including Hadley, Jones and Mitchell.Macquarie’s final full-year EBITDA in 2017 totalled $29.4 million.

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