The Savoury Nosh's chief financial officer Chan Zi Wei and founder Zac Chua at the China International Import Expo in Shanghai.
Mr Chua, whose products range from popcorn to corn sticks and are sold in 11 countries under The Kettle Gourmet brand, is not too concerned that Chinese consumers have been tightening their belts. “People still need to eat,” said the first-time exhibitor, citing how the sales of his snacks had doubled during the Covid-19 pandemic.
It entered China in mid-2024, supplying traditional coffee to Singapore restaurants in Shanghai. Its Kim’s Duet kopi bags are also sold on e-commerce platform Taobao. Apart from targeting Chinese shoppers’ discretionary spending, businesses from the Republic are also looking to provide services with demand that is less susceptible to consumers’ whims.
RMA Contracts’ business director Sharon Cheong, financial controller Genevieve Ngoh and business partnership manager Celia Yin. ST PHOTO: JOYCE ZK LIM It is also working with a subsidiary of tech giant Alibaba to develop courses on live-streaming and e-commerce, which will be available in Singapore, she added. This comes under an agreement inked at the Singapore-China trade and investment forum on Nov 6, organised by the Singapore Business Federation on the sidelines of the expo.
Although turnout has improved since 2023, the number of foreign exhibitors fell 10 per cent from over 3,800 in 2019 to less than 3,500 in 2024.
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