Small businesses can capitalize on Small Business Saturday with some planning

FILE - Ashley Crafton looks at tennis shoes at at Shoe Stop while shopping during Small Business Saturday in Wesleyan Park Plaza on Nov. 25, 2023, in Owensboro, Ky. NEW YORK — Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to big sales forAmerican Express introduced a marketing promotion called “Small Business Saturday” 15 years ago. It has been co-sponsored by the Small Business Administration since 2011.

So how can small businesses capitalize on the Saturday — and the rest of the weekend? First, shop owners should make sure they have a strong line of communication with customers. Broadcast deals via customer email lists and social media to entice shoppers into the store. Create your own marketing campaign — or use free marketing assets offered by American Express that are specific to different industries, including dining, beauty and retail. They include posters and suggested social media posts.Team up with other local businesses. Many communities offer a map of local retailers for customers on Small Business Saturday — make sure you’re on it.

Finally, stock up. If you’re offering a promotion, ensure that you have enough stock to deliver on the promotion so customers aren’t turned away empty handed.Anderson reports for The Associated Press on a wide range of issues that small businesses face. She is based in New York.

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Small Business Administration has run out of funds following Hurricanes Helene and MiltonThe Small Business Administration has run out of money for its disaster assistance loans, delaying critical relief for people applying for aid in the wake of Hurricanes Helene and Milton.
Source: FoxBusiness - 🏆 458. / 53 Read more »

Exclusive—Alfredo Ortiz: Transform the Small Business Administration into the Department of Main Street CommerceSource of breaking news and analysis, insightful commentary and original reporting, curated and written specifically for the new generation of independent and conservative thinkers.
Source: BreitbartNews - 🏆 610. / 51 Read more »

Kamala Harris’ small business pitch resonates in Georgia’s most diverse countyJ.J. McCorvey is a business and economy reporter for NBC News.
Source: NBCNewsHealth - 🏆 707. / 51 Read more »

Small Business Administration-backed financing rose 7% to $56B in fiscal 2024The Small Business Administration said it backed $56 billion in financing to small businesses and disaster-affected areas during the fiscal year ending Sept. 30, up 7% from a year prior.
Source: ksatnews - 🏆 442. / 53 Read more »