Independent comic book publishers like Image Comics are struggling as a result of inflation. Truth be told, everyone is having a tough time financially right now. There isn't a single industry in the United States that is not affected by the current trend of inflation facing the American economy – and that includes the comic book industry, as book prices continue to spike.
This industry-wide investigation sought to get to the bottom of whether the comic book industry can survive following a 25% price increase for standard 32-page comics, especially when it comes to independent publishers, such as Image, Skybound, DSTLRY, and more. Dark Horse Comics is one of the rare publishers still drawing the line at $3.99, largely...because they take into consideration what readers can realistically afford.
What The Short And Long Term Impact Of Inflation Could Mean For Comics AV Club Questions The Industry's Survival ✕ Remove Ads Image Comics and Todd McFarlane, calling himself "the cheapest guy on the block," is another exception to the $4.99 precedent the current comic industry experiences.