Venus Williams' Dove beauty bar. Dove will be one of the Unilever brands to benefit from in-house, AI driven fragrance development.has become the latest consumer giant to re-think its fragrance business, with plans to take research and development in-house, and press new AI capabilities into action.
Slater added that the initiative will enable Unilever not only to create and develop its own fragrances, but also to recruit expert perfumers and leverage new capabilities including digital technology and AI, “enhancing the overall experience” for the end-customer.“We use neuroscience techniques to understand how fragrances can impact mood and measurably improve emotional wellbeing – for example, confidence – ensuring our products not only meet but also exceed consumer expectations,” he said.
“My dream, as a perfumer, has always been to be as close as possible to the consumer and I feel Unilever is the best place to transform this dream into reality,” Lenoir said. The bank added that, in some ways “it could be argued that Unilever is merely catching up to its peers,” which are already pressing AI into action to develop fragrances for consumer products.