Dickies, the workwear brand founded 102 years ago in Fort Worth, Texas, is moving its headquarters from the Lone Star state to Orange County, where its other brands Vans is located. Seen here is the company’s most recent headquarters building in Fort Worth. The workwear brand Dickies is shedding its Texas headquarters and moving to Costa Mesa, part of restructuring and cost-savings measures by its parent company, VF Corp., which manages Vans and several other well-known lifestyle brands.
The Dickies move to Orange County comes as VF struggles to execute a turnaround plan amid declining revenue across its brands. On Nov. 13, S&P Global downgraded VF’s credit rating to junk status because of ongoing revenue declines in its top four brands: Dickies, The North Face, Timberland and Vans. In October, VF named Chris Goble as global brand president for Dickies. Goble, formerly chief product officer and general manager of Gap North America, replaced Todd Dalhausser, who had previously moved to the outdoor brand The North Face.
In a matter related to the restructuring, business unit VF Outdoor LLC issued a Worker Adjustment and Retraining Notification, also called a WARN notice, indicating plans on Nov. 15 to close a distribution center in Martinsville, Virginia. The closure is expected to affect 242 employees by Jan. 19, according to WARN filing with the Virginia Employment Commission.