Behavioral finance expert Brad Klontz warns that consumers tend to prioritize short-term gratification over long-term financial goals, especially during the holiday season. Americans are expected to spend an average of $1,014 on Christmas or other holiday gifts in 2024, a significant increase from $923 in 2023. Some consumers plan to dip into their emergency funds or prioritize gifts over household bills.
Klontz suggests developing a spending plan to avoid overspending and maintain long-term financial health
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