Cactus Plant Flea Market has the secret sauce. You might say the streetwear brand – founded almost a decade ago by Pharrell's former assistant, Cynthia Lu – is the Krusty Krab of the fashion world, since she sits comfortably on a seemingly simple yet impossible to replicate recipe for success. Lost? You're clearly not a SpongeBob stan, meaning CPFM's next collab is not for you.
As if the porous yellow fella and his friends aren't absurd enough – he lives, with his pet snail, Gary, in a pineapple under the sea, lest we forget – Lu has shooed the unlikely gang further into the abstract for the project, resulting in a few more eyes and some uncanny facial expressions. The American designer also has fun referencing fan-favourite moments.