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A strain from the popular brand, Cookies, in one state might look, taste and feel different in another — thanks to different growers, manufacturers and even regional regulations. This inconsistency is a loyalty killer. When consumers can’t rely on a brand to deliver the same experience every time, they’re more likely to switch brands. For brands, this creates a vicious cycle of having to constantly compete on price.
Loyalty programs in cannabis have generally fallen flat, failing to deliver meaningful value to customers or seamless integration into the shopping experience. In a market driven by price wars, simply offering points for repeat purchases is not enough to keep customers from going elsewhere.Thankfully, technology is starting to offer solutions that could change the game.