Amy Globus is the co-founder of Team – the Brooklyn-based design studio behind the groundbreaking Pfizer rebrand. Grounded by a focus on"clarity, meaning, and emotion," Team has gone on to shape some iconic East Coast Institutions, from Independent Art Fair to The Bronx Museum. As an exhibited artist Amy is deeply rooted in the art world, approaching her work with a unique artist's sensibility.
John and I often talk about how we can take inspiration from all different types of expertise and apply it across our projects. It’s surprising how many connections you can find between clients, no matter how different their industries are. Startups, artists, Fortune 500s, cultural institutions, thought leaders, etc. – they all have something valuable to offer each other.
It was an involved process with intensive quantitative and qualitative testing, including interviewing a team of Pfizer scientists that knew first-hand about the impact of the organization. Talking to them and hearing their personal connection and ties to the work they were doing, even at the most uncertain times, really inspired us to work hard and create something that reflected their passion.
There were moments where we had to step back, listen carefully to the team of scientists, and understand the challenges they were facing. That process made our work stronger and more meaningful. The result was a rebrand that not only honored Pfizer’s legacy but also symbolized its future – a story of progress, innovation, and resilience in the face of the impossible.I think that the design industry is making progress toward inclusivity, but there’s still a lot of work to be done.
Fast forward 22 years, and I’m honoured to serve as a board member. I’m deeply proud of my relationship with RHMF. They do such important work nurturing emerging artists and providing direct support to cancer patients. Having experienced their generosity firsthand, I’m thrilled to give back, not only as a board member but also as a creative partner .by Ursula Le Guin, art exhibitions, travel, and learning new crafts or skills. Inspiration is my best tool; it fuels everything I do.