Meta is reportedly working on a new feature for Threads that allows users to schedule their posts in advance. Adam Mosseri, the head of Instagram and Threads, gave a brief preview of the feature, demonstrating a simple tool within the post editor where users can select a specific date and time for their posts to be published. Mosseri clarified that this scheduling feature will only be applicable to new posts, not replies, as Threads prioritizes 'real-time conversation.
' While there's no official launch date, Mosseri hinted that the feature has been under development for several months, suggesting a possible release in the near future. This built-in scheduling tool is seen as a significant addition for brands, creators, and professionals managing Threads accounts, as it provides a convenient and free alternative to existing third-party scheduling tools. This move further indicates Meta's strategy to position Threads as a more business-friendly platform. Although Threads currently offers a refreshing experience compared to other social media platforms, with no ads and a clean feed, the introduction of features like post scheduling and the anticipated arrival of ads raise questions about whether Threads will eventually evolve into a platform similar to Meta's other offerings. The success of Threads in maintaining its unique identity will depend on how Meta handles these changes and navigates the delicate balance between expanding functionality and preserving its distinct appeal