The role will be responsible for analysing internal business and external market data to identify opportunities, gaps, and problems within the organization. This includes evaluating the performance of the Marketing, Sales and Prescription (Rx) teams against their KPIs and contributing to data improvement initiatives to develop a world class insights and analytics environment, establishing the function as a competitive advantage within the healthcare industry.
To develop an insights and analytics business unit, passionate about identifying unmet needs, gaps and opportunities thereby prioritizing investment and maximising ROI. The role will also be responsible to develop and nurture a data driven culture across the organisation with the establishment, maintenance and enhancement of a self-service reporting structure, telling a story with data democratising data and analytical skills. Analyse internal business data to identify trends, patterns, and areas for improvement. Evaluate external market data to understand competitive landscape and market opportunities. Examine, interpret and report results of analytical initiatives to stakeholders in leadership, R&D, sales, marketing, digital marketing and engineering. Monitor and report on the performance of sales and Rx team representatives against KPIs. Provide actionable insights to improve team performance and meet business objectives. Collaborate with the IT and data management teams to enhance data quality and integrity. Work closely with the Marketing Executive team to align data analysis efforts with business findings and recommendations to senior management and other stakeholders. Problem-Solving and Insights Generation Leverage strong analytical and problem-solving skills to identify business opportunities and address gaps. Translate complex data into actionable insights and strategic recommendations