Off the Cuff: Karen Silveira on Inspiration, Beauty, and the Luxury Market

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Off the Cuff: Karen Silveira on Inspiration, Beauty, and the Luxury Market
Luxury,Design,Marketing

Luxury Daily's 'Off the Cuff' series features an insightful Q&A with Karen Silveira, creative director of online luxury design marketplace 1stDibs. Silveira shares her career journey, including unexpected experiences like working with golf balls at Titleist, and reflects on the evolving definition of beauty in the luxury market.

“Off the Cuff” is a Q&A series from Luxury Daily exploring the career paths, current projects and next steps of those shaping the world’s best luxury brands.

I learned a lot at this job. Stay focused. Keep your eyes open. Pay attention. Anything can get lobbed at you, so be ready for it or ready to pivot. I never got hit, and I’m still very proud of that. In my years as chief creative officer at Tiffany & Co., I learned how to manage a brand globally, staying true to its DNA while evolving to stay relevant.At Tiffany, I worked with a brilliant writer, Ted, who became a mentor to me in many ways.

So much about these innovations has added intelligence to our choices, allowed us to spend our budgets wisely, and given the customer a voice.

 

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