People have called Crocs 'ugly' for years — but the company is hoping partnerships and a healthy dose of controversy will be its ticket to future success

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 21 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 51%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

Many have connected Crocs with the 'ugly-fashion' movement. But, using the tension between the lovers and the haters is a strategy for Crocs.

Crocs' clogs are some of the most controversial footwear on the market. Over the years, they've been featured on Time's"50 Worst Inventions" list, described as"vermin," and most recently pinned to the ugly fashion movement. But exploiting the tension between the lovers and the haters is all part of Crocs' master plan, CEO Andrew Rees recently told Business Insider.

Crocs' clogs are some of the most controversial footwear on the market. Over the years, they've been featured on Time's"50 Worst Inventions" list, described as"vermin," and most recently pinned to the ugly fashion movement. But exploiting the tension between the lovers and the haters is all part of Crocs' master plan, CEO Andrew Rees recently told Business Insider.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Don’t trust anyone who wears Crocs.🙄

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in NG

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines