Pinterest's chief marketer on life after the IPO: It's business as usual in a wonderful way

's first chief marketing officer last November, she didn't know the company was heading for an initial public offering .

Mallard's focus remained on what was right for Pinterest, rather than the investor audience, she said. "I fell in love with the mission first, fell in love with the company and realized that that was the right place for me," she told CNBC. Her job is to create "an iconic global brand" by acquiring more people on to the platform. Theon a monthly basis was up 22 percent in the first quarter to 291 million, it reported last month, and Mallard's focus is on getting more people outside its core U.S. market to sign up.

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