Verizon Media CEO on Why the Company Doesn’t Struggle with Brand Safety

George Sargent, the president of Havas Media Boston; Jonathan Carson, the CBO of the Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers. “When we think about the different components about what makes a meaningful versus commoditized [...

Doug Jossem, the North America CRO of Vice Media, spoke to Variety’s Todd Spangler about the media company ending their seven-year relationship with HBO with the end to their award-winning show “Vice News Tonight.” “We’ve done amazing things together but with the relationship ending, Vice News does not go away in any fashion,” Jossem said [...]With great power comes….

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Media companies are taking the wrong approach as they play catch-up with Netflix, analyst saysTraditional media companies that are reclaiming their content from licensees or planning their own direct-to-consumer (DTC) streaming services may be biting... Get anjakovacs Great because I own it
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