What #AOC Can Teach Us About Small Business Branding

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Whatever your political affiliation, it’s hard to deny that Alexandria Ocasio-Cortez knows what she's doing when it comes to marketing. Here are her best tactics:

Whatever your political affiliation, it’s hard to deny that Alexandria Ocasio-Cortez isAn unknown bartender from the Bronx just a year and a half ago, this 29 year-old Congress woman is now regularly making news headlines and driving political conversations. That’s a pretty big ascension in less than 18-months, especially now that she is going head-to-head with a president that has been been on the front pages for decades.

Not everyone has the stomach to be so outspoken with ideas that can garner this kind of blowback. It can be very uncomfortable to have people criticizing you constantly. But sometimes that discomfort can also come from a fear of losing business. One thing I see a lot of business owners do is avoid niching down for fear of missing out on a potential sale. The social media marketer who doesn’t “just” want to offering marketing for influencers.

 

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