most wanted to talk about as they recently strolled through Denver's new Mission Ballroom is a small corner stretch of bleachers. It seems, at most venues, this triangle-shaped section towards the back and off to the side is unused space, but here it will be filled with general-admission fans on concrete steps. "We took space that was dead space and made it the best space," Strasburg says.
Strasburg, co-president and senior talent buyer, continues: "There are kooky things about this place you don't even notice. We suddenly had the opportunity to create our own box: 'How do we make this room a little bit wider and how do we focus on intimacy?' We came up to this idea of cantilevering out the sides. We create a tighter room with closer sightlines."
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