A Big Upside of ViacomCBS Merger May Be Its Global Growth

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The companies tout more than 4.3 billion TV subscribers worldwide, major holdings in the U.K., Australia, Argentina and India, and content production in 45 languages across five continents.

CBS Corp. has only over the past couple of years talked more about its international growth opportunities beyond licensing its content abroad, such as Australia's Network Ten, which it acquired in late 2017, and the rollout of its streaming services abroad.

On Tuesday, in an internal memo about the mega-deal Ianniello again highlighted the worldwide opportunity, writing: "There is a race to create more of the best content. We are already leaders in this regard, and today’s news will accelerate our global ambitions."

 

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