@SummerFridays has revealed the secret to their success as they bring on their first investor. The influencer brand has found that expanding beyond influencer marketing — oftentimes to IRL activations — has helped it build its community. The skin-care brand was launched by Marianna Hewitt and Lauren Gores Ireland in 2018, and now has three products: Jet Lag Mask, $48, Overtime Mask, $44 and R+R Mask, $52.
You are heralding the death of style.” This was the collective thought of Vogue editors in September 2016, when they took to the Internet to “discuss” that season’s Milan shows in an article titled “Ciao, Milano! Vogue.com’s Editors Discuss the Week That Was.” Fast forward to 2019 and that script has since flipped as magazine editors and their employers are now working hard to cash in on the influencer space.