Author:Tanisha PinaPublish date:Jan 24, 2019To say that skin care came in hot would be quite the understatement.
"The skin-care market is becoming increasingly fragmented and crowded," says Larissa Jensen, beauty industry analyst at the NPD Group. "In the prestige channel, skin-care brands outside of the top 20 now own the largest share of market sales.
Beyond the pretty packaging and Instagrammable application , brands will find themselves having to stand up more and more against consumers who know what they're talking about, and have no problem sharing their opinions. As consumers are becoming increasingly focused on a skin-first approach to beauty, results-driven skin care will only become more critical, experts speculate. "Today we're seeing the Net-a-Porter customer take a step back in the makeup [category] and become more interested in skin care," says Newby Hands, Global Beauty Director of Net-a-Porter. "They are looking for a much lighter, simpler look and are using less makeup.
"Our skin is a true reflection of our overall health," shares Dr. Rocio Rivera, Vice President and Head of Scientific Communications for L'Oréal Paris. "More than ever, people are researching the ingredients they put into and onto their bodies. For example, we saw that 'vitamin C' and 'hyaluronic acid' were — and continue to be — two of the most-searched anti-aging skin-care terms." Dr.
"Consumers are craving newness, but their mindset and attitude to purchasing a new product is shifting from just buying a beauty product because it is Insta-friendly to focusing on proven results and product efficacy," says Yee. "Brands that are transparent, authentic and honest will continue to rise through the waves."
Wow ❤❤❤