Simphiwe Mdlalose: Having a few black faces does not make a business transformed

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“A few black faces in the business does not make that business transformed” – Soweto-born businessman and author Simphiwe Mdlalose says SA needs to put ownership back in the centre of its economic transformation agenda in order to reach the “promised land”

Strategy to transform the economy must not exclude start-ups, which represent the demographics of the country, and big business must support their efforts

“A few black faces in the business does not make that business transformed. In the early days of BEE, there was a huge emphasis on ownership and it was a driver. But now it’s no longer a key business imperative and I think we need to go back there where ownership of business, especially established business, must begin to reflect the demographics of the country.

“In 2000, a brother of mine, Given Mkhari [with whom I had a pact to start a business], and I connected and we decided it was the right time to start it and that was the birth of The Communications Firm ,” he says. After being CEO of Capricorn FM for six years, he was roped in to oversee another start-up station – Power FM – which he only did for a few months before exiting the group.

After going solo, Mdlalose started a media agency with former comedian Shonisani “Ashifashabba” Muleya, that targeted community media.

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