'It's nonpareil': How Swedish oat-milk brand Oatly became the undisputed king of a burgeoning $29 million market through its quirky, grassroots approach to marketing

"Oatly has the wind in their sales," said Erich Joachimsthaler, founder and CEO at branding firm Vivaldi Group."It's a combination of excellent timing, knowing how to tap a discerning target market, a niche marketing strategy, and being razor-focused."Oatly's rise has come despite doing no traditional marketing. The 50-person company has a small marketing budget and no CMO. A small creative team works on everything from package design and product.

"We don't follow the traditional playbook, we don't even have a traditional marketing department," said John Schoolcraft, Oatly US's creative director."Our secret sauce is that we're inconsistently consistent."

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Factbox: Month of bond market milestones - How low can you go?August has turned out to be another month of milestones for bond markets as an e...
Source: Reuters - 🏆 2. / 97 Read more »

Month of bond market milestones - How low can you go?August has turned out to be another month of milestones for bond markets as an e...
Source: Reuters - 🏆 2. / 97 Read more »