How Coco And Breezy Expanded Their Business By Partnering With The Helm

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How Coco And Breezy Expanded Their Business By Partnering With The Helm
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Launched in 2018 with a VC fund that has invested nearly $1.5M of seed capital in 11 female-founded companies across the country, The Helm relaunched in June 2019 to include a new e-commerce platform that helps shoppers find products offered exclusively by female-founded brands.

With the new site, The Helm aims to create achievable entry points for everyone looking to invest in women - including the everyday consumer.

Coco Dotson: Building on what Breezy said, while our sunglasses are a fashion piece, we’re really passionate about eye health. When thinking about the design, the size, the lenses, our goal is to be the coolest brand that also protects your eyes.” Fluker: As two women of color, share the importance of representation within the entrepreneurship space.

Fluker: You’ve worked with Beyonce to Rihanna to Lady Gaga and with Prince. Share your favorite celebrity eyewear design. How did that design expand your business?

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