that’s been contaminated by other farming practices. But despite all that, not to mention its perception as an Earth-loving agro-business, the legal cannabis industry isn’t all that green.
Since the early days of legalization, weed has struggled to match its sustainable image. Between the vast amounts of energy used for indoor grows , the water used to cultivate plants, the oil used to ship them, and the packaging needed to sell them, the waste really starts to add up.
One obstacle is that much of the waste is due to regulation: Few legal states allow for outdoor growing, which is far more energy conservative than indoor, and single-use packaging is mandated by child-proofing standards and the ever-changing nature of cannabis regulations in general. “Packaging regulations, like all regulations, are a shifting target,” says Ben Gelt, board chair of the Colorado-based Cannabis Certification Council, which hosts the annual. “With packaging, it’s very noticeable when a [regulatory body] changes a rule, because most companies have to change all of their packaging…It’s hard to invest in something not nimble or cheap, because you might have to ditch it.
It’s an issue that got very personal for Aster Farms last summer, when Mendocino County was hit with the Mendocino Complex wildfire.
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