US House panel asks e-cigarette companies to cease advertising

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A U.S. House panel sent letters to four e-cigarette companies asking them to stop all print, broadcast and digital advertising of their products ...

WASHINGTON: A U.S. House panel sent letters to four e-cigarette companies asking them to stop all print, broadcast and digital advertising of their products in the United States, the same day as market-leader Juul said it would pull its ads, the panel said on Thursday.

E-cigarettes, which heat a liquid often containing nicotine to create an inhalable vapor, have been popular in the United States for around a decade. Manufacturers have faced criticism that too many children use vaping products. Claims that products are healthier or safer than traditional cigarettes must be approved by the U.S. Food and Drug Administration, Krishnamoorthi said.Six Democratic U.S. senators on Thursday asked Walgreens Boots Alliance Inc , Rite Aid Corp , Walmart Inc and Dollar General Corp to stop selling all tobacco products. The companies did not immediately respond to requests for comment.

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